PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.
With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.
There are some guaranteed benefits when you get to maximize the PPC strategy.
PPC lets you advertise to the whole of the online community. It is also relatively easy to set up.
You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.
Being in the affiliate marketing business is not that hard now with the internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is coming along.
So with technology at hand, and assuming that the affiliate is working from home, a day in his or her life would sound something like this…
Upon waking up and after having breakfast, the computer is turned on to check out new developments in the network. As far as the marketer is concerned there might be new things to update and statistics to keep track on.
The site design has to be revised. The marketer knows that a well-designed site can increase sign ups from visitors. It can also help in the affiliate’s conversion rates.
That done, it is time to submit the affiliate program to directories that lists affiliate programs. These directories are means to attract people in joining your affiliate program. A sure way of promoting the affiliate program.
Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.
There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.
A high quality article can drive a vast number of visitors to your site which is the one and the only important thing any internet marketer would love to have for the success of his site or blog. Article marketing success tips can be of great advantage to all those internet marketers who wish to give their product or service a good boost.
With the help of this app “Article Marketing Secrets”, you can not only raise the chances of driving a flood of genuine traffic to your site but side-by-side learn the article marketing secrets as well as strategies to right a perfect article. This app features a complete eBook that helps you learn the new way of using article marketing strategies to drive traffic to your website or blog.
On the other hand, it will also help you learn about what does not work with search engines, why the old methods of article writing do not work anymore, how you can position yourself as an expert in the field and building attraction and marketing layer. This app is free. Download it on your smartphones to reveal the top expert article marketing secrets and enjoy a promising hike in the number of visitors on your site.
Network where participating sites display banner ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.
The simplified concept behind a banner exchange is “I will show your ads on my site in exchange for getting to show my ads on your site.”
Banner exchange networks differ from simple link swaps in terms of potential visitors reached. Members of large banner exchanges have the potential for their ads to be shown on thousands of other sites. Also, unlike simple link swaps, which are often hard-coded directly to a page, banner exchange networks allow rotation of ads among many different sites, sometimes with the benefit of sophisticated targeting.
Credits allow you to display your banner ads on other sites in the network. The amount of credits earned is a factor of how many banners are displayed on your site and the exchange rate. A 2:1 exchange rate means that for every two ads shown on your site, a credit is earned to have your banner shown on another member’s site.
The advantage of joining a banner exchange program is it's a free way to get other sites to post your banner ads. The disadvantage is that you give up a lot of control over where your ads are posted and what ads are posted on your site. In most cases, the banner exchange program chooses where to put its members' banner ads, and you may not like what they decide to post on your site or where they end up posting your banner ad.
Blogging is hot right now. It might even be called a buzz word. But it is also the wave of the future for Internet marketing. „Blog‟ is a term that is actually a combination of two common words.
Those two common words are „web‟ and „log‟. They have been combined into the term „blog‟ which is short for web log.
Blogging is the result of the use of the new technology that collectively makes what is known today and Web 2.0. You will see the term “Web 2.0 websites” used frequently but what exactly does that term mean?
Back in the murky, dusty past of the Internet (a few years ago) in 2001, there was a happening that is now referred to as the dot com bust. People who had a great deal of technical know-how built websites, promoted them and made millions on speculative ideas that were not founded in reality.
The internet was a one-way street. Those who had the technical know-how to build websites posted what they wanted their readers to know and nothing more. The Internet was a relatively new thing and people bought into this one-way communication but only for a short few years.
Fortunes were made and lost overnight. There are those who blame the dot com bust on nothing more than technological breakthrough....and it could be that they are right.
As technological advances started making building websites easier and easier, more and more people built websites and jumped on the Internet marketing bandwagon.
Alternatively referred to as link bait, clickbait or click bait is a term used to describe a type of hyperlink on a web page that entices a visitor to click to continue reading an article. Typically click bait links will forward the user to a page that requires payment, registration, or is one in a series of pages to help drive page views for the site.
Most click bait type links have catchy or provocative headlines that are difficult for most users to resist and often have little or nothing to do with the actual web page. For example, consider the two example links below, which point to the same page.
Non click bait link:
Computer keyboard shortcut keys
The same link using click bait headlines:
Miley Cyrus' favorite keyboard shortcuts
Why using shortcut keys can save you hundreds of dollars a day
Keyboard shortcuts that won’t make you look like an idiot
Is not using shortcut keys making your gain weight?
One of the things that makes the Internet so appealing is the fact there is plenty of useful and entertaining information to be found. Of course, some website owners prefer to simply copy data from other sources as a way to flesh out the content of their sites.
When this happens, they miss out on some great opportunities. Here are just a couple of reasons why original web copywriting is not only important, but essential to the success of a web site.
Firstly, original copy helps to make the website stand out from the millions of other sites that are already up and running. Even if the subject matter is the same that is found around the Internet, original copy is the chance to put the data into word combinations that are a little different. When the content of the site is not a copycat of thousands of similar sites, the chances for ranking higher on searches is much better.
Along with making the site stand out a little more, creating original copy also makes it possible to use keywords to the best advantage. This can also help to push the ranking up a few more notches in search engines.
Strategically placing keywords that are part of common searches online help to improve the chances of showing up in the top ten results. Higher rankings mean more visitors. If the purpose of the site is to market an idea or product, this is a very good thing.
Lastly, copywriting provides a creative outlet. Drafting original content makes it possible to show the world what you have to offer in the way of ideas, style, concepts and opinions. You simply can’t do that if the content is borrowed from another source.
Online retailers provide coupon codes to their customers as a form of advertising. They know that a good coupon code will bring the following three types of traffic to their site.
Coupon codes are a win-win promotion both for the shopper and the retailer who offers them. You get a good deal, and the retailer gets an increase in traffic. Unlike coupons that you cut out of the newspaper or magazines, online coupon codes can’t be lost or replaced. You can use the code once, then pass it along to a friend or family member so that they can get a good online deal, too. Many a convert to online shopping has been made with the sharing of just one good coupon code!
Make sure you understand the terms of the coupon code. If it states that you must spend $25 to get that 10% off, don’t think you can squeak by with spending $24.98! You have to spend the stated amount down to the last cent. Luckily, most online stores will have items for sale that are quite cheap – in the case of Amazon.com. 5 cents or even less! This makes it easy to add another item to your shopping cart to bring up your total.
Directory Submission is the activity of the Off Page Optimization. Directory submission performs for collecting the backing of own site through which own site PR (page rank) is increase in Google searches. It is very basic activity of the Off Page Optimization. Directory Submission perform for increase Ranking. In Directory Submission we submit own site to another site. We Submit own site according to the category wise. We chose the category according the theme of the site. For example:-Education related sites are submitted in to the education category. If your category and the description is right then other site give the approval mail to your email id.
And attach your site link to own site. It is also called the one way linking.
Your business may already be listed here and there on the Internet. But are you covering the directories that the major search engines look at? Are you in the critical directories where your competitors are already listed? Are there emerging vertical directories you should be considering?
Directory listings can play a role in a well-rounded SEO and online marketing strategy. Advantages of a solid directory listing strategy include:
Document Sharing is the ability for more than one user to have access to a document (actually, any type of electronic file) from the location where it is stored on the network. We take this for granted in a Local Area Network (LAN) environment, but when we start looking at users scattered among multiple remote locations, or perhaps clients, professional associates, and others, it gets a lot more complicated. Suddenly a host of important security concerns begins to come into play. You obviously don’t want just anyone to have access to your network, and allowing “selective” access requires the specialized skills of a trained network administrator.
Advantages of Document Sharing
Suppose, instead of worrying about secure and regulated access to your LAN, there was another alternative. Imagine if that alternative was safe, easy, and universally accessible. Imagine that you could control who did, or did not have access to individual folders or even documents in the shared storage location. Now this starts to sound pretty good! But it gets even better; these abilities are available today with simple technology that everyone already owns. Let’s look at how to take advantage of this appealing opportunity.
One of the primary strategies for sharing documents securely and safely without creating special access to your internal network is through the use of existing Internet technologies.
An eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer, such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less.
Although it is not necessary to use a reader application or device in order to read an Ebook (most books can be read as PDF files), they are popular because they enable options similar to those of a paper book - readers can bookmark pages, make notes, highlight passages, and save selected text. In addition to these familiar possibilities, eBook readers also include built-in dictionaries, and alterable font sizes and styles. Typically, an eBook reader hand-held device weighs from about twenty-two ounces to three or four pounds and can store from four thousand to over half a million pages of text and graphics. A popular feature is its back-lit screen (which makes reading in the dark possible).
Some eBooks can be downloaded for free or at reduced cost, however, prices for many eBooks - especially bestsellers - are similar to those of hardcover books, and are sometimes higher. Most eBooks at Barnes and Noble, for example, are comparable in price to their traditional print versions.
Have you always wanted to learn about email marketing but never knew how and where to start? Do you want to know what an auto responder is, how it works and how to create it? Well, all your questions will now be answered in this app. “Email Marketing for Newbies” is one of those apps that is especially created to help you learn how to turn your visitors into buyers. With proven steps and strategies in this app, you’ll be learning how to create a whole new source of income- a way to double and triple your income.
Best of all, you may even enjoy a multiplied amount with the business you do if you follow these email marketing tips in this app. In this app, you'll learn what's an auto responder, how you can make money with auto responders. To begin with you'll need to pick a product to make money. So, if you have decided to make big profit from the comfort of your home, then make sure you have this app on your smartphones to learn exactly how to utilize the power of auto responders.
At the same time, you'll also discover how to write content like you've just swapped fingers with a PRO writer and explore how to be sure that your email reaches your prospects inbox. This is not just the end! There is so much more that you can learn in this app. Download now and become a pro at email marketing.
On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter.
In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis. As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual.
In other words, you do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved.
Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, enabling you to reach out to your massive subscribers whom you can regard as your prospects, too.
All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you.
If you are serious about wanting to promote your website on the Internet, then going via forums available is the best option for you. These forums are easy to join and require no additional monetary deposit to be a member. Moreover, being a storehouse of information and accessible to anyone, these forums are an ideal way to go about advertising your web page.
These serve as social networking centers, where topics are discussed and information exchanged. Hence if one can search out a forum where discussions held are relevant to one’s own product or field, then his chances of getting his website noticed and popularized would be more. So that should be the first step towards establishing your identity on the Internet.
But remember as it is with all kinds of marketing…finesse is everything. Do not over do anything in your enthusiasm. It is best to act calm and not seem like you are desperate to market your product. Such over eagerness is often the most sure shot way of offending customer sensibility, leading to possible bans against your website with the allegation of spamming.
It is therefore better to leave frequent yet understated messages informing about what‘s on offer or rather go to forums, which have questions put up regarding matters close to your product and then respond to them. So go and read the threads posted on the forum, figure out how best you can respond to queries and do that.
Using as many resources as possible to launch and keep a successful online business going is something that should be given due consideration. Various marketing strategies and tools can come in handy in this very competitive field. Using a safelist is one.
Making use of Safelists is one good tool to consider when deciding on the additional help required to building a network of marketing structure.
Simply put Safelists is as its title implies, is a mailing list of likeminded individual who create an environment where their ads can be mailed to each other on a constant basis. This gives the individual the assurance that each mail sender and recipient is legitimate and there is no risk of spam complaints.
The Safelists is actually a very much encouraged tool to use especially for new users to the online marketing business foray. As the goal of most of these users is to achieve success and also in most cases due to lack of knowledge or experience this desired success can hamper the startup enthusiasm, Safelists will be able to assist in ensuring there are some initial positive result shown.
Safelists allow the participants to be able to exchange items or ideas that maybe beneficial to another user such as e books, reports, products, income enhancing opportunities and many others. Safelists users also make excellent potential prospects.
Most marketing programs are designed to seek money for its businesses. The Safelists is a viable tool that can be used to this advantage too.
File sharing is where you share your computer files or digital property with others on the Internet. You get many ideas for different kinds and types of files to share like videos, pictures, text, audio, computer, etc. You can attach your ads to your the files you give-away for free. You could post them on popular file/audio/video/document sharing web sites to increase traffic or allow others to give them away to utilize powerful viral marketing. The ideas are endless.
File Sharing ideas:-
1) You can share friend photos and teaching videos. You could attach your product ads to them. Also you can share '.doc Microsoft Word Document ' files and classic rock music.
2) You might give out family photos and tv show clip videos. You may link your service ads to them. Plus you might give out '.3dm Rhino 3D Model ' files and Native American music.
3) You could release work photos and movie clip videos. You can connect your ezine ads to them. And you could release '.3g2 3GPP2 Multimedia ' files and foreign music.
4) You may publish business photos and music videos. You might join your email/opt-in ads to them. Also you may publish '.3gp 3GPP Multimedia ' files and rock music.
5) You should distribute sport photos and most viewed videos. You could affix your forum ads to them. Plus you should distribute '.7z 7-Zip Compressed ' files and heavy metal music.
6) You can display your photos and reality videos. You may fasten your squeeze pages ads to them. And you can display '.8bi Photoshop Plug-in ' files and country music.
Guest blogging is a method used by bloggers to increase blog traffic where bloggers write posts to be published on other bloggers' blogs. Guest blogging can work in one of two ways:
Beware that many websites use guest blogging as a way to build links to their website.
If the primary reason for having a guest post published is to insert links back to another website, this is frowned upon by search engines. In fact, Google often penalizes sites that use guest posting for SEO link building purposes and asks that sites no follow links going back to the guest author's site.
How Guest Blogging Increases Blog Traffic
When you write for another blog, you're introducing yourself to the entire existing audience for that blog. With that in mind, it's important to submit guest posts to blogs that are established with a steady flow of traffic. On the other hand, when someone writes a guest post to appear on your blog, you can be sure he or she will promote the guest appearance and drive traffic to your blog. You'll have the opportunity to establish a relationship with that blogger and expose new visitors to your blog at the same time.
Guest blogging is a win-win situation for both bloggers involved. It helps to grow traffic for both blogs and strengthens blogger relationships.
Don't be afraid to ask for guest posts from bloggers whose content you enjoy (and who you think can write a post relevant to your blog's audience) or to ask if you can write guest posts for them.
A hashtag is any word or phrase (without spaces) written with a hash sign (#) in front of it, such as #Social Media. Hashtags are used to tag the specific word or phrase on social media sites like Twitter, Instagram, Vine, and most recently Facebook. Users of these platforms can use hashtags to follow conversations around the specific words or phrases, and businesses can use them as part of campaigns or to generate social media buzz about products, services, or events.
Why use hashtags?
There are a number of reasons why you want to use hashtags in social media.
Hashtags help you get found by your target audience. Many people do research by searching on specific hashtags. By using the hashtags that are of interest to your ideal customer, you can increase the chances of being found.
Hashtags improve your click through rates. According to research from Buddy Media, tweets with hashtags receive twice as much engagement as those that don’t. Put another way, you can double your engagement and increase clickthrough rates by including hashtags. Interestingly, there does seem to be an upper limit. Tweets with more than two hashtags saw engagement drop by 17%. Perhaps because too many hashtags look spammy. This research is for Twitter; there doesn’t seem to be the same bias on Instagram.
Hashtags are great for research. If you are doing research, it’s easy to find great, relevant content by search on specific hashtags. I’ve found that tweets with hashtags are generally more focused on a topic than a tweet that just mentions the phrase.
Hub Pages is basically a publishing platform where people from around the world can create pages, called hubs, on topics where they have expertise or interest. It is a legitimate website, and yes you can make money with it, because Hubpages will display ads on your hubs, and you earn a percentage of the revenues generated.
How much money can you make there? Well, it depends on how much time and effort you are willing to put into your hubs. I have seen people who make over $1,000 monthly from their hubs. But then again they have hundreds (if not thousands) of these.
First and foremost because you won’t own the hubs you will create. You will retain the copyrights over the content you write, but Hubpages owns the hubs, so they control the traffic, the brand, the backlinks and the revenues, and then they share a part of it with you.
A much better strategy is to publish your content on a platform you own, for example on a website or blog. This will give you complete control over the elements involved. For instance, you would be able to sell the website in the future if you decide to. The same is not true with your Hubpage hubs.
Finally, try to avoid creating hubs with the same content that is already published on your website. This is called duplicate content, and it might get you in trouble with Google if you do this in mass scale. The best thing is to create new and unique content for every marketing activity you will carry out online (e.g., hubpages, article marketing, social media marketing and so on).
Internet era has brought a sea change in the concept of marketing as well as has widened the horizon for individuals/ companies to sell their products/ concepts/ services to the world almost instantaneously. This has simultaneously given a scope to the enterprising individuals to earn the extra buck to enhance glory to their lifestyle. The key advantage is that one gets potential clients all over the world and one can communicate his ideas to the furthest corner of the world almost without any time delay. We will discuss some of the key areas how an individual as well as a company benefits. In one word, a systematic approach of marketing over the Internet is called Internet Marketing.
If we want to go back to the age-old marketing concepts we will notice marketing through advertisement in Newspapers/ television/ Radio. Sometimes by putting up hoarding/ banners/ festoons at prominent locations depending upon the product and the target sector. Like a coaching center Advertisement should be placed in front of the schools/ colleges/ clubs. Another very prominent way had been sending mailers to corporate/ individuals/ prospective buyers for selling/ awareness of your products. However in today’s Internet era has given you the scope of publishing your products/ Advertisements in cyberspace, where one will get billions of visitors every day. The technology marvels have given you the flexibility of changing the advertisement at a much lesser time and cost. Mailing is just by a few mouse clicks - email instead of postal services easily achieving the same objective. Study says that 35% students browse Internet even in the developing nations.
A keyword is a word (or phrase) used in search engines to find relevant content. For example, if you’re looking for cupcake recipes, search engines will search the internet for content that contains the keywords “cupcake” and “recipes”.
Keyword Density
Keyword Density is the amount of times that a word appears in a body of text, usually expressed in a percentage. For example, if you have 100 words, and a word appear 4 times then your keyword density is 4%.
The optimal keyword density for a keyword is between 2 – 4%. Too much, and Google will think you’re spam. Too little, and Google won’t think you’re relevant.
Keyword Research
Keyword research is an integral part of effective content writing, online marketing and SEO.
Keyword research can be used in many ways, such as to determine what keywords are most popular with your target audience, to determine what is the most relevant keyword (or key phrase) for the topic of your content, or to determine how much competition there is to rank high in the search engines using that word or phrase (is the internet already saturated with information around your keyword).
A key component of keyword research is that it lets you know where there is a gap of knowledge in your industry’s online presence.
For example, through keyword research you may discover that while a certain keyword or phrase has been searched for several times, the amount of content and information available on the topic is small. This is a winning combination for you, as it means that whatever content you create based on that keyword will likely rank high in organic search results.
Keyword Stuffing
Keyword stuffing is bad. Avoid it at all costs. It’s the unethical practice of using a keyword or phrase excessively throughout a webpage to falsely increase keyword density. Keyword stuffing can get you banned from the search engines, and rightly so.
The core work of any local search marketing campaign is the creation of local business listings. A local business listing is an online profile that contains your business name, address, phone number, and other details. There are thousands of websites and directories on which local business owners are allowed to create free business listings. Some you may already have heard about include Google+ Local, Yelp, Bing Places, Internet Yellow Pages, and Yahoo! Local.
The purpose of creating local listings is to make your business visible on the Internet. Each new listing you create increases your chances of being found by customers. At the same time, many of the local business indexes share data with each other. Thus, the more places you are listed and the more visible you are, the more these indexes trust the accuracy of your business data—increasing your chances of ranking well in local searches.
In order to qualify for a local business listing in any index, your business must meet all four of the following criteria:
With so many E-zines out there, you have to have an edge of your own. Forget the “standing out of the crowd” mentality. Because not only it is nearly impossible, I think that getting people to listen to what you have to say is more important, having looked that each of us can easily subscribe to any E-zine of our choice at the click of the button for free.
There are more ways of making your money other than just sending out regular endorsements to another product or service, though that is one good way of making your profits in a short period of time, and I mean literally hours from the moment you send out an endorsement letter.
You must have a huge collection of information on a certain subject before starting your own E-zine. You can share mini tips, short stories, lessons, mini courses, or snippets on any topic of your choice with your subscribers.
You dispense bits of information to your subscribers on a periodical basis (preferably as regular as once a week) through E-mail. Cost of joining your E-zine on the part of your subscribers is zero.
For instance, you can compile 30 issues in a day and send each issue every week. This means that you have just compiled content for 30 weeks in one day! This would have been impossible to do if you are sharing time-sensitive information such as the latest natural disaster, celebrity news, etc.
Newsletter marketing is the practice by which companies send informational and product-focused content via an emailed letter to a subscriber list that comprises potential and existing customers. Online businesses utilize newsletters to keep their brand top-of-mind for consumers, establishing authority in the space and notifying readers of products that may interest them.
Like all marketing initiatives, newsletters need to have a quantifiable impact on the business. The first step is setting measurable goals, which often include:
These base goals are catered to various sales campaigns or business initiatives the newsletter could reinforce. For example, an online clothing retailer heading into the fall season may want to promote their collection of jackets and other winter clothing. The newsletter could then contain content about winter fashion trends, with tracking links to cold-weather products.
Web users of every ilk are regularly bombarded with offers, sales, and promotions. To get customers to open and read an email, the content needs to be genuinely interesting - beyond an attempt to sell them merchandise or services. Users are much more likely to open an email targeted to educating or entertaining them, and this is accomplished in the subject line. But with that expectation comes the necessity to actually follow through on the subject's promise.
Email has taken the world over. Individuals and people are utilizing email on a daily basis and most prefer it over postal mail. This is for a few obvious reasons such as it’s free and you don’t have to pay postage, it’s much more reliable than the post office and there are several services that allow you to send even the largest files much more quickly. Most servers are able to send emails in less than 5 seconds. Because of the flexibility of email, you can see why people are using it on a daily basis whether it is their personal email or work email.
Marketing promotions are utilizing email as well. You can send newsletters, promotions and a variety of other informational products. So, you may be wondering, how exactly you come up with all these names and email addresses. That’s where the opt-in list comes in.
An opt-in list is essentially a list of emails that you can send your marketing materials to. Now, getting a whole bunch of emails is easy, but you also want to be able to target your marketing to the right group. You wouldn’t want to send cosmetic coupons to a bunch of men and you wouldn’t want to send tool coupons to a bunch of women. A good list will also provide you with a profile of the email address owner so that you can easily target your promotions to your target audience.
There are several ways that you can begin to develop a list that is targeted and give you all the information to ensure that your promotions are as successful as possible.
Image Sharing Sites are the powerful tool in promoting any website, creating quality backlinks, and get referral traffic to your site. Image Submission in Image Sharing websites are still very effective especially in targeting right audience though targeted Keywords. Image sharing sites for SEO are also helpful to you to get your website’s link index fastly by most of the Major search engines. Image Sharing or You can Say Photo Submission Site is the one of the best way to create Quality deep back links.
Image Sharing sites are free resources through which we bookmark Images or Photos of our website/Blog/Social Collection to get backlinks to increase Search Appearance and also for Increase Quality of the website.
To get complete advantage of free Image Submission Sites, create best Graphic images or creative & describe them with titles & Brief Description. In tags or keywords field, use your target keywords. Don’t forget to submit in right category. Backlinks from high PR Authority Image Sharing sites adds the value to your website as SEO Point of View.
High PR Image/Photo Sharing sites, always have good authority like; Pinterest has 100 domain authority. If you post any image of your blog post at Pinterest, the chances have increased since you are getting links from sites of 100 domain authority. So after publishing any post or content on Website/Blog, Not to forget to create some quality pictures those can describe that particular post content & submit into all best Image Submission Sites.
In simple words, pinging is the processes of letting the search engines know that there was a recent update on your website. The main goal is to increase the probability of your website getting indexed by Google, Yahoo, Bing and the likes. So yes, it is important for SEO benefits.
When should you ping?
You may ping when:
You want your newly incorporated keywords to be indexed by search engines.
You have got a backlink from a reputed website.
There is any recent content update in your website
Types of content which you need to ping
If you are a seasoned web master, then you will probably know when to Ping and how to Ping. But if you are a newbie then chances are that you have just started to pick up the internet marketing terminologies. And if you are a blog owner who updates his or her blog regularly, then you should know how to ping, if at all you want to notify Google that there was a content update on your website or blog.
Steps to Ping your content
Pinging is a simple process that can be accomplished in minutes. When you have updated any informative content on your website, the next thing you need to do is go to a pinging website and enter your URL and a little bit of information like: which category your update belongs to, the title of the newly added content, and the pinging service which you would like to choose. Once you’ve filled out the details, click the submit button. That’s it! You have finished pinging.
Podcasting has become a common term nowadays, though there is actually only a selected number of people who are aware of its sense and function. The meaning of podcast is still unknown to a large number of people. The word –podcast, has been coined by juxtaposing broadcast and iPod.
These specially designed broadcasts were initially formed exclusively for the iPod. However, later they were made accessible for people who did not own an iPod because of the increasing fame of the podcasts. Thus, an iPod is not essential anymore to know about a podcast- you can hear it on your computer or in your music player.
Podcasting is a method by which media files such as audio or video are advertised and circulated over the internet.
Podcasting as well as advertising are gradually turning into successful methods of commodity promotion for the various corporations. Podcasting costs less and is also a proficient way to attract attention.
The media files mentioned before can be in mp3 format and the videos can be movies, music videos or even promotional videos that advertise some products for the corporations. The podcast extends through either the RSS feed or an atom syndication on the Internet.
People can download the podcasts and then use their music players or their computers or iPod to play them. The podcasts will upload on the internet in a short while right after they are made public much like the T.V. soaps.
The standard press release begins with contact information, mostly likely the name, phone number and e-mail address of the person who wrote the release. Then comes the headline, arguably the most important four or five words in the whole press release. The headline will be what the journalist reads first. If it's not intriguing, newsworthy and unique, he'll read no further.
Below the headline often comes a brief, one-line summary of the press release. Like the headline, the summary should draw the reader in quickly and motivate them to learn more.
Since a press release is supposed to look and feel like a story in a newspaper, it's important to include a location and date stamp at the beginning of the first paragraph. Something like, "Palo Alto, CA - February 5, 2007." Like a standard news story, the first sentence, or lede, should summarize the main news of the press release in 25 words or less.
The rest of the body of the press release should answer all of the questions a journalist might have about the product, service or event that you're announcing. Although a press release is a public relations tool, it should not read as overly promotional. If it sounds too much like a sales pitch, it will lose credibility in the eyes of the journalist.
Press releases typically end with a short description of the company or organization that's issuing the release, along with a call to action. The call to action could be to participate in the event being promoted, to take a test drive of the product, or simply to find out more by contacting the author of the press release.
The easiest way to start creating content that your audience will love is to answer questions. Every day, millions of people are on Google, Yahoo Answers, Quora, forums, and social media looking for answers. Whether it’s looking for a way to unclog their toilet, how to heal their headache, or what to do about the speeding ticket they just got, they want help. As an expert in your field, you can use your knowledge to help them.
Some of you might be saying, “How does answering a question for free help me?” Remember, your approach to online marketing should be to help others first, without always expecting something in return. But don’t worry, you’ll definitely benefit from using Q&A sites. Here is how answering questions can help you:
One of the most important benefits of answering questions is that it allows you to automatically target people who need your services or products. When someone posts a question on Yahoo Answers asking how to get rid of their rash, it’s because they have a rash and they really want to get rid of it. This isn’t someone just looking up general information. It’s someone’s who has identified a problem, and is actively seeking a solution.
When review content displays on the relevant product page, it boosts the keyword theme for that individual product page. Most reviews vendors — such as Bazaarvoice — offer product variations that display the reviews on the product pages in a crawlable manner, but some don’t. At the same time, Google and Bing are getting better at crawling the JavaScript that has traditionally kept crawlers out of juicy review content. An easy way to check whether reviews content is crawlable is to just Google a random chunk of the review content and see if it appears in the search results.
Before we get into the data surrounding how online reviews are used by consumers and how it impacts their decision, it's important to consider where they fit into the purchasing cycle for desired products and services.
Typically, by the time someone has started looking at reviews, they've already figured out their need/want, how a business might ideally fulfill that need/want and are now in the process of selecting a business.
The critical thing to note is that the mental gap between reading a review and making a decision to purchase from a business is ridiculously small, and typically results in a yes/no decision almost immediately. So as a small business, your online reputation can directly influence your bottom line.
The acronym RSS stands for Really Simple Syndication and is yet another Web 2.0 feature that allows the web to be driven by people rather than by the powers-that-be. Those who use RSS content use reader or aggregator technology. Users subscribe to these feeds.
The reader or aggregator then checks the user’s website and when the site has new content, it is picked up and sent to the user. That is a rather simplified explanation but that is basically how it works.
A client based reader or aggregator is a stand-alone program that is attached to an existing program such as a web browser or an email reader.
A web-based reader or aggregator makes the user’s feeds available on any computer with web access.
Search engine submission is the process of notifying search engines of the existence of website content so that they include the site in their indices and search results.
Search engine submission is only necessary if the site has not been found by the major search engines. Most major search sites frequently revisit already indexed sites to ensure that their search results reflect current content. More information on search engine submission myths.
Search engine submission is an effective tool of web promotion. It refers to the direct submission of a website to a search engine. It is a form of internet marketing that helps a webmasters increase the rankings of a web pages or pages. The search engine submission process is done through two methods primarily. The first method is submitting one page at a time by using various webmaster tools such as Google Webmaster Central or Bing Webmaster Tools and by generating an up to date sitemap file along with a robots text file. The second one requires submission of the entire site by submitting the home page and home page only to as many search engines as possible which is a mass submission process. This type of search engine submission requires that the webmaster submits the website’s home page and then the rest will occur automatically after your site has been listed in multiple search engine databases and indexed by these search engines.
A slide show or slide presentation is a series of pictures or pages of information, often displayed on a large screen using a video projector. The first slide shows were done with pictures on pieces of glass, to be later replaced photographic film slides in the 1940s. As the technology improved, overhead projectors began to be used to project a picture on a screen and the slides were made with transparent slide media, about the size of a piece of paper. Printers could print text and images on this media or dry-erase markers could be used to write and draw on the media.
For today's presentations and showing slides, a slide in a slide show is essentially a single screen of information, able to display text, charts, and images. A slide can also feature various transitions, which are added effects to enhance the slide and provide different viewing styles. Transitions can include words fading in or out of view, words sliding in to view from the left, right, top or bottom of the slide, as well as others. Slide-based presentations are a popular choice for business meetings, due to the ease of creating each slide and attention they can grab from viewers when done correctly.
Social bookmarking is more or less a by-product of blogging but it is based on the same basic technology.
Social bookmarking sites such as Delicious, allow their users to upload their own favorite site bookmarks so that everybody else in the world can see and use those bookmarks.
When a user uploads his favorite site bookmarks into his online account, a backlink is created to that site. When enough people click on the link, the site that has been book marked gets indexed and gains a rank by search engines.
It is a form of user driven advertisements that is far more successful than any kind of paid-for advertising can ever be.
There are a great many social bookmarking sites on the Internet now and new software is being developed all the time that makes these sites more and more productive as advertising tools and traffic driving tools.
Social media can come in a variety of shapes and sizes. It can be a platform, website or application, and it is distinguished from other websites etc. because it is used for social interactions. An example of this is Facebook, Twitter and Instagram.
Social media marketing is when social media platforms, such as Facebook, Twitter and Instagram, are used to garner interest in a business and to increase website traffic.
Social Media Marketing usually focuses on sharing interesting content that users will want to share with their friends, who will then share with other friends etc.
Social sharing is when a visitor to your website shares your webpage on social media. For example, clicking the “like” button and posting to Facebook or “pinning” something to Pinterest.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.
A traffic exchange is a network of websites where users benefit by viewing other member websites. They were originally created by organizations that wanted to group niche information together because it was hard to find.
These days, a lot of people join traffic exchanges in order to sell products and services to more traffic.
A website owner submits his website to a traffic exchange website. He looks at other sites on the exchange to earn credits. One credit means that another member must visit your website for a specified amount of seconds. If you get a designated amount of credits, your site is put in the site rotation for other members to view it. Eventually, all members get views for their websites.
Some traffic exchanges use captcha to make sure that webmasters are visiting the websites. Other websites stress that you must stay on a website for a certain amount of seconds in order to receive credit. Usually visitors visit these websites for about 10 to 20 seconds. In order to benefit from these websites, make sure that your webpage is designed to quickly grab the attention of visitors. This means that the best way to promote this type of site is to use a splash, landing or squeeze page.
The internet can be a very powerful tool to learn how to do things that you might need to do but don’t really know how to do it. Finding how to do something is much easier now then it was 20 years ago. The internet is full of useful resources and you don’t even have to leave your own home to get access to it.
No more driving to the library to find a book that’s not even there. No more reading the entire book only to find it doesn’t help you at all. Finding how to do something on the internet is as simple as typing what you want into a search engine and the results are right at your fingertips.
But where do we find all this information? Although search engines such as Google and Bing are good, you may want to narrow your search and have a look at these great “How To” tutorial websites.
The Tweet Button is pretty much everywhere these days. This useful widget allows users to post a tweet to their Twitter profile from any website. Here’s how it works: Tweets posted using the Tweet Button are pre-populated with a shortened link to the webpage from which the message was sent (for example, your website). Users have the option of customizing the tweet’s content before posting it. This is an excellent way to give visitors to your site the ability to spread your content via Twitter. You can get a tweet button at the following link: twitter.com/goodies/tweet button.
Finding the right niche is very important when you start your own website or business. Therefore, researching your niche before you begin is often the best way to ensure that your website or business will be a success.
Unlocking the niche code is a latest developed app that helps you discover a step-by-step approach to finding the best niches in which to market a product or service. In this app, you’ll learn how to research the moneymaking capabilities of a niche. Being an expert with knowledge of the right niche will help you transform your business and earn a passive income daily.
When selling a product, most of the people make the mistake of developing their product first and then trying to find a market for it. This app makes it a lot easier for all those internet marketers who want to know about ebay selling using the right niche. Not only this, but by downloading this app on your smart phones, you’ll also discover about Google ad word and cost per click.
The app lists the best secret formula to find the best niche for your business and gives you the tools to stand out from the crowd while making your business a success on ebay.
The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos - the list goes on.
The benefits of video marketing Video is a gold mine for SEO. It can increase your search engine ranking, click-through rates, open rates and conversions. But you have to reach your target audience. YouTube is the second largest search engine (second to Google). What’s better: YouTube is owned by Google. So that means a properly tagged video can work wonders for your SEO. Video will boost conversion rates. A recent study found that 57 percent of online consumers were more likely to buy a product they were considering purchasing after watching a video demonstration of that product. See a sample product explainer video below. Video is easily accessible. There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way. Video is easily accessible. There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.
Web 2.0 is the current state of online technology as it compares to the early days of the Web, characterized by greater user interactivity and collaboration, more pervasive network connectivity and enhanced communication channels. One of the most significant differences between Web 2.0 and the traditional World Wide Web (WWW, retroactively referred to as Web 1.0) is greater collaboration among Internet users, content providers and enterprises. Originally, data was posted on Web sites, and users simply viewed or downloaded the content. Increasingly, users have more input into the nature and scope of Web content and in some cases exert real-time control over it. The social nature of Web 2.0 is another major difference between it and the original, static Web. Increasingly, websites enable community-based input, interaction, content-sharing and collaboration. Types of social media sites and applications include forums, microblogging, social networking, social bookmarking, social curation, and wikis. Web 2.0 technologies Most of the technologies used in delivering web 2.0 are rich Web technologies, such as Adobe Flash, Microsoft Silverlight and JavaScript (in addition to Ajax, RSS and Eclipse). Web 2.0 applications are often based on the decentralized download methodology that made Bit Torrent so successful, in which each downloader of content is also a server, sharing the workload and making heavily demanded content more accessible that it would be in the centralized model where demand can lead to overwhelmed servers and pages.
A short definition of Wiki is “Wiki is a piece of server software that allows users to freely create and edit Web page content using any Web browser. Wiki supports hyperlinks and has a simple text syntax for creating new pages and crosslinks between internal pages on the fly.”
In short Wiki technology allows editing of material posted on a website by the poster or by others.
The best example of Wiki technology is action on the Internet is Wikipedia. In the old Web 1.0 way to doing things the owner of a website had full control over all material that was posted to the website and only website owners could edit material posted on the website.
XML Sitemaps are a list of pages on your website. The Sitemaps provide webmasters with an easy way to tell search engine robots about pages on their websites that are available for crawling, that the robots might not find by themselves.
XML sitemaps serve a very niche purpose in search engine optimization: facilitating indexation. Posting an XML sitemap is kind of like rolling out the red carpet for search engines and giving them a roadmap of the preferred routes through the site. It’s the site owner’s chance to tell crawlers, “I’d really appreciate it if you’d focus on these URLs in particular.” Whether the engines accept those recommendations of which URLs to crawl depends on the signals the site is sending.
For example, a very small ecommerce site might consistently offer the same five products for six months. The URLs for the site don’t change even though they may update content on the site every month or so to keep it feeling a bit fresh. This five-product site could easily create a text file in notepad with the format of an XML sitemap, and save that file as sitemap.xml. All that remains is to post the sitemap.xml to the root of the site, and the XML sitemap is live. In six months when the products change, they would simply update the sitemap.xml file and repost it to the root. This does not guarantee that all pages will be crawled or indexed, but it can help.
YouTube is a popular online video site where users can upload videos, share them across social networks, and embed them on webpages and blogs. Since YouTube is owned by Google, videos on the site have a high visibility in Google’s organic search results.
There are currently 60 hours of video uploaded to YouTube every minute of every day – one hour of video content every second. Which only validates the fact that video marketing is the latest trend – the numbers said it all.
In fact, Cisco is scrambling to re-engineer its routers to deal with what they call the “video onslaught”. They have even predicted that by 2015 at least 90% of all internet traffic will be video. More than half of all web traffic after 5PM is ALREADY video traffic — YouTube, Netflix, and other companies serving as prime video platform.
Video is where the web is going. The move toward video has reached critical mass, a tipping point where the momentum will swing and things will all start to speed up.
For internet marketers, YouTube Marketing is an exciting new strategy to take advantage of the web’s massive shift toward video. That’s why it’s so important to learn and test some strategies right now. It will give you a huge leg up on the competition moving forward.
The Zero Moment of Truth (ZMOT) is the moment when a consumer decides to start the decision making process online? The Zero Moment of Truth kicks off the path consumers take to buy, including researching a business, services, and products; reading online reviews; and comparing availability, prices, and options.
The zero moment of truth (ZMOT) refers to the point in the buying cycle when the consumer researches a product, often before the seller even knows that they exist. The number of consumers researching a product online prior to purchase has been on the rise in recent years as the internet and mobile continue to advance.
Putting a strategy in place to prepare for the zero moment of truth should not drastically change your current marketing strategy. After all, the fact that consumers research before purchase isn’t earth-shattering news. But it is important to be aware of what information consumers need during this process, and how easy it is for them to access it.